Suzuki GB has appointed Ian Bland as its new National Motorcycle Marketing Manager.

Bland boasts significant automotive and motorcycle industry experience, after previously holding senior international and European motorcycle marketing roles with Harley-Davidson, Triumph, and Honda, plus 11 years in sales and marketing roles with Volkswagen UK.

Bland is also a Chartered Marketer and a fellow of the Institute of Data and Marketing (F IDM).

On joining Suzuki GB, he said, “I am very pleased to be joining Suzuki at what is an exciting time, with plenty ahead to look forward to. Suzuki is a great global brand renowned for its value-packed products, originality, excitement and racing success. I’ve been fortunate to work in the industry and own and ride many different motorcycles over the years but my first motorcycle back in 1982 was a Suzuki, so it’s nice to be back with Suzuki again. I’ve spent some time getting to know the SGB team, and I’m very much looking forward to meeting the wider dealer network and our customers in the coming days.”