Launch of Suzuki Accident Aftercare Programme marks industry-first

Suzuki GB has launched its new motorcycle accident aftercare programme, an entirely free service for all customers, regardless of age of machine, that aims to make dealing with the aftermath of an accident as smooth and as pain-free as possible while increasing business for its dealer network.

The programme provides riders with a single point of contact and will handle everything from liaising with insurance providers and recovery of the motorbike, right through to the repair at an authorised Suzuki dealership using only Suzuki Genuine Parts.

The service is a motorcycle industry first, and by helping to remove a lot of the stress from what is already a high-stress situation, it highlights Suzuki’s ongoing commitment to its customers past the new motorcycle point of sale. With no sign-up required, any Suzuki owner involved in an accident – regardless of their insurer – can benefit from the service by calling Suzuki First, a dedicated call centre available 24 hours a day. From there, the entire claims process, recovery, and repair, will be handled on the owner’s behalf.

The programme will also increase business for the dealer network, helping to ensure repairs are no longer carried out by third parties but channelled through authorised Suzuki dealerships. A single point of contact will be able to assist dealers in handling the insurance claim and the insurers. Also, as part of the programme, assistance will be offered regarding storage when space is tight in the workshop, as well as collection of the damaged and removed parts, logistics for recovery and return of the motorcycle, plus marketing and customer communications support.

Dealers will be supported with market rates for repairs, recovery, and storage, and dealerships will receive parts price support to avoid total loss.

Jacob Lewis, Suzuki GB’s customer retention manager, commented, We pride ourselves on our level of aftersales care at Suzuki, and I think our customers and dealers will agree we put a great deal of effort into things like our Suzuki Service Promise and our Vintage Parts Programme. And we’re really pleased to be able to further demonstrate our commitment to our customers and Suzuki owners with the Suzuki Accident Aftercare programme. Managing the fallout from an accident is stressful, but we aim to make this process as easy as it can be, by handling everything on the owner’s behalf. Best of all for them it is entirely free of charge.

“The programme is also an opportunity for our dealers to increase their profit by taking on repair jobs that would previously go to third parties assigned by the insurance company without the customer’s involvement. We are able to support in a variety of ways so dealerships can maximise their returns.”

For more information on the Suzuki Accident Aftercare programme, click here.

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