Magnificent seven for Suzuki

Despite it being one of the toughest economic periods for many years, 2009 proved to be another strong year for Suzuki GB, as the Japanese firm’s motorcycle division finished as the best selling large capacity manufacturer (126cc and above), taking the accolade for an impressive seventh year in succession.

In spite of an inevitable drop in overall sales, Suzuki continued to dominate the large capacity motorcycle market, finishing the year as number one, while maintaining a 15.1% market share in the category too.

Suzuki GB general manager, sales, Paul de Lusignan, commented, "It’s extremely encouraging to finish such a difficult year in top spot. Obviously we saw a drop in sales, but with a strong product range and the continuation of value-busting offers, we’ve managed to maintain our market position for the seventh year in succession, with a total of 9,767 motorcycles sold in the 126cc and above sector."

In 2009, Suzuki’s best selling single model was the all-new GSX-R1000, closely followed by the Bandit 1250SA, with the iconic GSX-R750 coming home in third spot.

And with the GSX-R range celebrating its 25th birthday this year, combined with the brand’s 50th anniversary of International racing, Suzuki will look to make 2010 another year at the top.

(Figures based on MCIA statistics.)

For further press information please contact Luke Plummer or Helen Morgan at the Suzuki GB Press Office (Motorcycles), Tel: 01525 270600 or 07725 956783.

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