Suzuki appoint Alf England motorcycles

Suzuki GB is delighted to announce the appointment of one of the country’s most established motorcycle dealers to its network, as Alf England Motorcycles of Bedworth take on the Suzuki franchise with immediate effect.

Established in 1946 by Alf England himself, the business today benefits from continued family management, with Alf’s grandson Martin Cole now in overall control. WIth a rich history as a solus franchised dealer, firstly with Honda for 37 years, followed by the last 21 years with Yamaha, the arrival of Suzuki at the Bedworth site marks the first time in the businesses history that it has operated as a multi-franchise site.

Jonathan Martin, Suzuki GB national sales manager, commented: "To add a dealership like Alf England Motorcycles to our network is a huge honour. Martin and his team run a very slick operation that’s backed-up by years and years of experience in the trade. Crucially though, these guys are embracing the latest communication too, with regular customer newsletters, a very healthy online element to the business and the latest social media initiatives too. We’re delighted to welcome them to the UK network."

Martin Cole of Alf England Motorcycles, added, "For us Suzuki is a people’s brand, a manufacturer that represents value for money, that’s straight-talking with a no-nonsense approach to business. In the current climate this is a welcome trait so when we decided we needed to change our priorities as a solus dealer, Suzuki offered us the best opportunity to do this, while complimenting the rest of our business. With the current Suzuki model line-up featuring great bikes like the GSR750 and V-Strom 650 ABS to name just two, we’re confident of making a good impact in the area."

As well as boasting a recently extended showroom of 400 square metres, Alf England Motorcycles operate a busy service department with three highly experienced technicians as well as a knowledgable parts department and very successful e-commerce arm to the the business.

Alf England Motorcycles take on the Suzuki franchise with immediate effect and can be found at: 65 Leicester Road, Bedworth, Warwickshire, CV12 8AH, Tel: 02476 312184, visit

For further press information please contact the Suzuki GB Press Office (Motorcycles), Tel: 01525 270600. Follow us on twitter: @suzukibikesuk

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