Following a hectic week of activities organised to cater for all types of rider, as well as potential new riders, Suzuki reflects on its busiest and most inclusive National Ride to Work Week ever.
Now an established date in the calendar, Ride to Work Week, run by the Motorcycle Industry Association (MCIA), aims to promote motorcycling to a wider audience, highlighting both the fun and practicality of two-wheel use.
Kicking off this year on June 16, with Ride to Work Day, (an initiative aimed at promoting the positive use of two-wheels for the daily commute), Suzuki GB teamed up with its local bikers café, The Super Sausage, offering all motorcyclists a complimentary breakfast to kick start their day.
As the local commuters tucked into their bacon rolls at the café, just over 10 miles away Suzuki staff from its car and marine divisions were getting their first taste of two-wheel action, with free CBT training taking place on-site at Suzuki’s HQ.
Running for three days, with tuition provided by The Motorcycle Experience, Suzuki was pleased to see a number of staff pass their CBT with flying colours and begin their motorcycling careers.
From Thursday onwards, Suzuki’s attention turned to the adventure and off-road sectors with a return to the popular Horizons Unlimited event at Donington Park Hotel near Nottingham, and participation in the MCIA’s Motorcycle Off-Road Experience (MORE) event near Lincoln.
With adventure riders meeting up for their annual get-together at Donington Park Hotel, Suzuki attended with a fleet of the latest V-Strom models to test, with attendance from three-time BSB Champion, John Reynolds too.
While Suzuki’s events team looked after adventure riders, its British Motocross Team were offering off-road taster sessions from Friday at MORE, allowing anyone who pre-registered the chance to ride off-road at the event. Friday’s theme was ‘ladies day’, seeing a great turnout of lady riders taking to two-wheels.
Suzuki GB general manager, Paul de Lusignan reflected on the week, commenting, “Without question, this week raises the profile and interest in our industry. The initiatives like Ride to Work Day and MORE showcase the benefits and fun that is to be had on two-wheels, while offering new riders an opportunity to try is very rewarding also. A great week and one we look forward to supporting next year.”
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