Suzuki kicks off 2019 with successful dealer conference and award ceremony

Suzuki GB kick-started 2019 with its annual dealer conference, which took place earlier this month and saw on and off road dealerships come together with Suzuki staff to review the previous year and outline the direction and plan for the year ahead. There was also the chance to network with other dealerships and Suzuki business partners, while achievements were recognised with an awards ceremony following a grand gala dinner.

Hosted at the impressive Principal Hotel in York, the conference saw addresses from managing director Sam Suyama, plus all heads of departments – Paul de Lusignan, James Richardson, and Wayne Dye, plus head of motorcycles Jonathan Martin and newly-appointed head of marketing Fiona Cole. Dealerships were then given the chance to network before reconvening for a black tie gala dinner and awards ceremony.

The dinner was opened with a toast from the assistant to the MD, Tsuyoshi Terazaki, and traditional shot of saké, with entertainment provided by an awe-inspiring magician who raised eyebrows and smiles as he wandered the tables. A raffle and impromptu and amusing auction also raised over £2,500 for Prostate Cancer UK – with Falcon Motorcycles from Burton On Trent successfully bidding £750 for Take That concert tickets – courtesy of the brand’s newly formed partnership with the group.

Concluding with the awards ceremony, 16 awards were handed out including a number of long-service awards which totalled 285 years of combined Suzuki experience. Three long established dealers – Crescent Motorcycles, Crooks Suzuki and JW Groombridge Motorcycles – picked up a very impressive 55-year’s service award.

Piet de Rijk from Arnolds Motorcycles, said after the event, “The way Suzuki made their dealers feel is to be commended. It was great to feel the warmth and they clearly take pride in their relationships with the dealers. The day gave me confidence in Suzuki for the future and I’m delighted we took on the franchise when we did.”

Kings Two Wheel Centre’s Sandra Polden commented, “We really appreciate all the hard work that the Suzuki staff put into arranging the conference for the dealers. It was another successful conference at a well-chosen venue.”

Suzuki GB head of motorcycling, Jonathan Martin, reflected on the event, saying, “It was another successful conference. It’s always great to get together with our dealers, to look at the year behind us; what we did, what worked, and also what didn’t, and take those learnings and feedback into the year ahead, working together towards a prosperous future for all of us. It’s also always important for us to mark outstanding achievements and milestones of long-standing dealerships. There is a lot of combined Suzuki experience in our network and it is important to recognise it. I’m genuinely thankful to all of the dealerships that attended, for their feedback and for their ongoing hard work and commitment to the brand.”

Dealership award winners

  • Small Bike Dealer of the Year – Crooks Suzuki
  • Suzuki Finance Dealer of the Year – Greater London Motorcycles
  • Customer Experience Dealer of the Year – Road and Racing Motorcycles
  • Aftersales Dealer of the Year – Orwell Motorcycles
  • Accessory Sales Dealer of the Year – Single Tracker Motorcycles
  • Marketing Dealer of the Year – JT’s Motorcycles
  • Sales Dealer of the Year – Streetbike

10-year service awards

  • Millenium Motorcycles
  • Wheels Motorcycles
  • J&S Motorcycles
  • Meredith Motocross

30-year service awards

  • Mickey Oates Motorcycles

50-year service awards

  • Alpha Motorcycles

55-year service awards

  • Crooks Suzuki
  • Crescent Motorcycles
  • JW Groombridge Motorcycles
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