Suzuki moves its game on with MK Dons

Suzuki GB PLC has signed a three-season extension to its major sponsorship deal with the MK Dons, further securing official partner status with its ‘local’ professional football club.The agreement will again see the Suzuki logo carried on the Dons’ first team kit, training wear, and replica shirts until 2019.

The package also offers Suzuki high visibility in pitch-side, programme, and magazine advertising, at promotional events, on official club stationery, and on the backdrops used for the team’s media interviews. Suzuki will also continue to be involved with the club’s renowned Sports and Education Trust.

The Dons’ state of the art stadiummk home is less than four miles away from Suzuki GB’s headquarters. As well as providing a UEFA Elite-standard ground with capacity for more than 30,000 fans, the stadium complex also includes newly developed arena facilities, conference rooms, and a four-star hotel.

Suzuki’s Managing Director Nobuo Suyama said of the sponsorship deal,“Suzuki has been based in Milton Keynes for over 10 years and we are proud to be part of the area’ssuccessful commercial sector. We are delighted to announce an extension to our sponsorship with MK Dons, which has already helped develop our commitment to the local community and support our local team both in its sporting and its community ambitions. We have enjoyed great success together so far and look forward to this continuing over the next three seasons.As well as reaching out to people outside of our business, our major sponsorship agreement is a great way of building pride and engagement with our 150 head office staff, many of whom live in and around MK.”

Pete Winkelman, Chairman of the MK Dons added, “It was clear from the outset that Suzuki was committed to supporting the club and we are delighted to be continuing our relationship, in what is a record-breaking official title partnership for the MK Dons. It is great testament to the relationship that, after two years, Suzuki decided to further demonstrate its loyalty for a further three years. Over the past couple of years we have had some truly incredible moments at MK Dons with memories that will stand the test of time, and Suzuki has been with us to enjoy these moments. To become the club’s longest-serving shirt sponsor is a remarkable feat and, with Suzuki’s magnificent support, we will look to build on the success of the last few seasons here atstadiummk.”

Globally, Suzuki is a leading motorcycle brand selling 2.1 million units annually, as well asa top ten car brand with sales of three million units in 2015. Suzuki is also a leadingATV supplier and boasts 28 different types of outboard marine engines.

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