Suzuki pop-up shop a success as new riders get a taste for two-wheels

A fully-booked day of test rides gave Suzuki GB reason to hail its Milton Keynes pop-up shop a success, as the Japanese brand continues its drive to entice new riders to motorcycling.

Based in the popular IntuMK shopping centre and using a GSX-S125, GSX-R125, and Address scooter, Suzuki gave riders as young as 16 the chance to get a taste for two-wheels, with no prior experience or booking required. Suzuki even provided riding kit to allow people to turn up on the day.

Test rides and taster sessions lasted around 20 minutes, with nearly 30 people taking advantage of the manufacturer’s presence to have a go.

Charlotte Sedgwick, Suzuki GB’s marketing coordinator, said after the event, “We had a real mix of people along. Everyone that took a test ride was a walk-in on the day, and it varied from young people who had no prior experience but had either thought about it or were just enticed in on the day, to people who had ridden bikes or had experience in the past, but had not ridden for years; 20 years, in one instance. We did 25 taster sessions on the day, but could have filled the places twice over, given the interest we received, and will certainly be looking to replicate the success with future events and give motorcycling an injection of fresh riders.”

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